The Unlikely Rise of Quickness: Why a Maple Ridge Band’s Fraser Valley Nomination Matters More Than You Think
When I first heard that Quickness, a band from Maple Ridge, was nominated for the Fraser Valley Music Awards’ Punk/Metal Artist of the Year, my initial reaction was, ‘Interesting, but is this just another local award story?’ But the more I dug into their journey, the more I realized this isn’t just about a band getting recognized—it’s a microcosm of the evolving music landscape, the power of community, and the resilience of independent artists.
What makes this particularly fascinating is how Quickness defies the typical indie band narrative. Led by vocalist Jacob Dryden, they’ve managed to blend genres in a way that feels both chaotic and cohesive. One moment they’re thrashing through punk anthems, the next they’re strumming acoustic reggae—a stylistic chameleon that keeps audiences on their toes. Personally, I think this genre-blurring approach is what sets them apart. In an era where music is often pigeonholed, Quickness reminds us that creativity thrives in ambiguity.
One thing that immediately stands out is their live performances. Dryden describes them as ‘legendary,’ and while that might sound like hyperbole, their 800+ shows across Canada since 2009 suggest there’s truth behind the boast. What many people don’t realize is that live performances are the lifeblood of independent artists. Streaming platforms might dominate the industry, but it’s the raw energy of a live show that builds a loyal fanbase. Quickness’s ability to connect with audiences in breweries, nightclubs, and festivals is a testament to their grit and authenticity.
From my perspective, their nomination for the Fraser Valley Music Awards isn’t just a pat on the back—it’s a validation of their hustle. With six international radio awards and multiple editorial nods, they’ve already proven themselves on a global stage. But local recognition matters too. It’s a reminder that success isn’t just about reaching the top; it’s about staying rooted in the community that helped you grow.
A detail that I find especially interesting is the Dakota Leslie Memorial Fan Vote, where fans can directly influence how much funding artists receive. This isn’t just a popularity contest—it’s a democratization of support. If you take a step back and think about it, this model challenges the traditional gatekeeping of the music industry. It’s a small but significant step toward giving power back to the people who matter most: the fans.
What this really suggests is that the Fraser Valley Music Awards are more than just a ceremony—they’re a lifeline for independent artists. Since 2016, the program has distributed over $80,000 to musicians, helping them sustain their careers and reach new audiences. In an industry where financial stability is often elusive, initiatives like this are a breath of fresh air.
In my opinion, Quickness’s nomination is a symbol of hope for local artists everywhere. It’s a reminder that even in a crowded field, talent, hard work, and a willingness to experiment can still break through. As the winners are announced at Jam in Jubilee on July 16, I’ll be cheering not just for Quickness, but for every band out there grinding it out in local venues, dreaming of their big break.
This raises a deeper question: What does it mean to ‘make it’ in music today? Is it about topping charts, selling out arenas, or simply staying true to your art while connecting with your community? For Quickness, it seems to be a bit of all three. And that, to me, is the most inspiring part of their story.
Personally, I think the Fraser Valley Music Awards are onto something. By celebrating independent artists and giving fans a voice, they’re not just awarding talent—they’re fostering a culture of support and sustainability. As someone who’s watched the music industry evolve (and sometimes devolve) over the years, I find this approach refreshingly optimistic.
So, here’s to Quickness, and to every band out there chasing their dream. Whether they win or not, their nomination is a win for the underdog spirit that keeps music alive. And if you ask me, that’s worth more than any award.
